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PPC

PPC Interview Questions

What is CTR?
What is Keywords quality score?
What is Cost Per Conversion ?
What is Negative Keywords?
What Auction Insights reports?
What is "Search Terms"?
Keywords Match Types in Google Ads?
What is Search Ads?
Ads Copy Type in Google search ads ?
What is Generic, Brand Only, Competitor & DSA Ads Campaign?
What is CPC, Max CPC, AVG CPC ?
How to increase CTR ?
How to increase Keywords Quality Score ?
Conversion Tracking in Google Ads ?
Where do we install google ads conversion tracking codes?
What is First Click, Last Click & data-driven attribution model ?
What is audience manager in google ads ?
What is shared library in google ads ?
Bidding strategies in google ads ?
What is DKI Ads ?
What is CPA Cost? $100 / 5 = $20 CPA
Keywords Quality Score?
keywords grouping, keywords in the ads copy, keywords on the landing page.
CTR down, cpc cost up, all over budget increased, traffic down, conversions down, CPA cost up
What is Audience Manager?
What is Re-Marketing List ?
Conversion Tracking Types in google ads ? Website conversion tracking, app tracking, phone calls, 3rd party apps.
Call Only Ads ? Phone Number, Final URL, Verification URL, Headlines, Descriptions.
Tracking Tags? Before closing the head tag.
Merchant Center Account? google shopping ads, google shopping free listing.
Shared Budget in google ads?